Cookie Langs
Cookie Langs is a short-form-video language-learning app startup that utilizes AI sentiment analysis and speech recognition to get learners from Zero to Conversational as fast as possible!
overview
I joined this exciting startup as the founding product designer in Aug 2022, working closely with the founding team to re-design a Korean app for a global audience.
vision + strategy
Grammar and vocab are huge parts of language learning, but most people find it hard to power through.
So we flipped the narrative and focused on building a solution that would attract and hold your attention by making the experience fun, engaging, visual, but most importantly, focused on making you conversationally confident as quick as possible!
business analysis
I analyzed our business fundamentals in order to determine how to best position the startup relative to the crowded field we were entering.
competitive advantages
research
Users of existing solutions were willing to pay (sometimes much more than expected) just as long as the solution was:
persona building
Persona building was actually most useful in helping to convince my team about who we were actually building the product for.
affinity grouping
Identifying the pain points that users had with existing solutions (our competitors) helped us zero in on what they were really asking for.
assumption mapping
We drew the following assumptions by triangulating the research data to discover the gaps where we could deliver value to users.
prototyping
Using the data from our research and aligning it with our product vision and strategy, I developed an MVP.
evaluation
And here's what our test users said we got right:
fundraising
With prototype in hand, we approached investors from all over the world, first at TechCrunch Disrupt in San Francisco, followed by various pitch competitions in front of investors from Luxembourg to Taiwan, India to Vietnam.
1st place
3rd place
so...is it me you're looking for?
Because I am currently looking for full-time work in a startup environment where I can make an outsized impact from day one. If so, let's chat!
